Bio

Johnelle Smith is a brand designer whose work explores how design functions as cultural bulding blocks. Working across graphic design, images, and experiential design, she creates identities and environments that prioritize exploration and collaboration. Her practice sits at the intersection of art, education, and community, supporting the artists, organizers, and institutions that shape cultural life.

Clients 
Black on Black Films
FAI/MTL
Canvas Club
Untold Cowboy
Ctrl+Alt Festival
Brick by brick
Cxlture Vxlture
Fiona Nguyen
Irregular Hours
SIX LOVE
Wieden+Kennedy
Things+Time
Canadian Centre of Architecture
LOKI
Otami-
Black Theatre Workshop
Black Women of Print
&Walsh
Sony Records
Entertainment
RCA Records
Massimadi Festival

Talks 
Dawson, Montreal, 2025
Concordia University, Montreal, 2024

Press
Johnelle Smith on finding courage to be heard through her design practice by Alif Ibrahim