During my time at Wieden+Kennedy from 2022 to 2023, I contributed to the branding of Feenix, an innovative HP product. Feenix represents a groundbreaking advancement as the first 100% plastic-free, compostable packaging with a circular lifecycle. Its unique design allows it to be disposed of in the trash, recycled, or composted—offering unparalleled versatility and sustainability.

Our team was tasked with creating the brand identity for this revolutionary product. Through extensive naming workshops and logo explorations, we created a logomark that captures the essence of renewal and progress: a mountain paired with a sunrise.

The visual language we developed celebrates the beauty of nature, blending human emotion with an inspiring vision of sustainability. Every element of the branding reflects a deep appreciation for the environment and the promise of a brighter tomorrow.