SIX LOVE
2024 (ongoing)
Montreal
brand design
Six Love is a personal project I started November 2023. It started as a desire to create a platform to explore my creativity through typography, photography, film and product. Today, Six Love is a cultural initiative exploring themes of nostalgia, bootlegging, euphoria and the ephemeral.
I created two wordmarks for Six Love to be used interchangibly between product and merch. The logos are designed to reflect the warmth and rythms, of the carribean heat and sounds.
The name Six Love influenced the icon and mark of the ‘6’ within the heart. People gravitate towards the simplicity, boldness and ease of this mark.
The first product released under Six Love is Mama’s Sorrel. Mama’s Sorrel is my mothers’, (Catherines’), take on the infamous hibiscus drink historically found throughout the Caribbean and africa honouring tradition and communion.
I worked with creatives within my community to bring life behind Mama’s Sorrel. Models, Amaelle and Kadine, brought their own heat to this shoot. I directed the movement wanting to capture the innate intimacy between these two and the ease at which they coexist.
Photography by Zach Lata
Scenes from our launch party. Aug 2024
Scenes from our pop ups. Summer 2024